Assignment: Healthcare Organization’s Purposes

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Assignment: Healthcare Organization’s Purposes

Assignment: Healthcare Organization’s Purposes

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To maintain congruence, the management team must communicate the organiza- tional purpose or purposes not only to the employees but also to owners, customers, and other important constituents. When multiple purposes are present, the management team must prioritize the purposes.

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In its broadest context, the objective of healthcare management is to accomplish the organizational purposes. Doing so is not as simple as it sounds, especially if the health- care organization’s purposes are “to provide the community with the services it needs, at a clinically acceptable level of quality, at a publicly responsive level of amenity, at the least possible cost” (Berman, Kukla, and Weeks 1994, 5). Healthcare managers must identify, prioritize, and often resolve these sometimes contradictory purposes in a politi- cal environment that involves the organization’s governing board and medical staff; in a regulatory environment that involves licensing and accrediting agencies; and in an economic environment that involves increasing competition, resulting in demands for lower prices and higher quality.

Competent healthcare managers attempt to accomplish the organizational purposes by planning, organizing, staffing, directing, and controlling (called the management

management functions






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C h a p t e r ➤ 1 : ➤ F i n a n c i a l ➤ M a n a g e m e n t ➤ i n ➤ C o n t e x t 5

functions) and through communicating, coordinating, and decision making (called the management connective processes). For more information on the management functions and connective processes, see Dunn and Haimann’s Healthcare Management (Dunn 2016).

With the exception of nursing home administrators, no licensure requirements are needed to be a practicing healthcare manager. However, facility-accrediting organizations such as The Joint Commission require healthcare managers to possess such education and experience as required by the position. Moreover, formal educational programs for healthcare management do exist at both the undergraduate and graduate levels. Undergraduate pro- grams can seek program review and approval from the Association of University Programs in Health Administration. Graduate programs can seek program review and accreditation from the Commission on Accreditation of Healthcare

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