Assignment: Hardware Components

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Assignment: Hardware Components

Assignment: Hardware Components

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Innovation —using social IT to identify, describe, prioritize, and create new ideas for the enterprise. Social IT offers community members a “super idea box” where individuals suggest new ideas, comment on other ideas, and vote for their favorite idea, giving managers a new way to generate and decide on products and services.

National Instruments ( is an example of a company that has embraced social IT and created a social business strategy. Managers developed a branded community consisting of a number of social IT tools like Face- book, Twitter, blogs, forums, and more. By thinking holistically about all the ways that customers and employees might interact with one another, the branded community has become the hub of collaboration, engagement, and idea generation.

Source: Adapted from Keri Pearlson , “ Killer Apps for a Social Business ” (February 17, 2011 ) , http://instantlyresponsive.wordpress. com/2011/02/27/killer‐apps‐for‐a‐social‐business/ (accessed March 19, 2015). For more information on National Instruments, see Harvard Business school case study 813001, “National Instruments” by Lynda Applegate, Keri Pearlson, and Natalie Kindred.

c01.indd 27 11/26/2015 6:19:40 PM includes hardware, such as desktop units and servers. It also includes software, such as the programs used to do business, to manage the computer itself and to communicate between systems. The third component of IS infra- structure is the network, which is the physical means by which information is exchanged among hardware com- ponents. Examples include fiber networks such as Google Fiber, cable networks such as those provided by Time Warner, AT&T, and Comcast, WiFi provided by many local services, and 3G/4G/WiMax technologies (which are actually Internet communication standards, but some phone companies adopt those terms as the name of networks they offer). Some communications are conducted through a private digital network, managed by an internal unit). Finally, the fourth part of the infrastructure is the data. The data include the bits and bytes stored in the system. In current systems, data are not necessarily stored alongside the programs that use them; hence, it is important to understand what data are in the system and where they are stored. Many more detailed models of IS infrastructure exist, and interested readers may refer to any of the dozens of books that describe them. For the purposes of this text, the IS strategy matrix provides sufficient information to allow the general manager to assess the critical issues in information management.

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